Moving web pages from one URL to another is common practice among content managers. It’s a way to send users and search engines to a different URL than the one requested. But what happens to search engine rankings when pages are moved? Like the post office, you need to leave a forwarding address to inform search engines that a page has been moved or your hard earned rankings will be lost. That’s where permanent 301 redirects come in.
- Create proper permanent (301) redirects or temporary (302) redirects for any URL
- CommonSpot will automatically create redirects when content is moved or the page name is changed
- Keep your SEO rankings intact when moving content or migrating content from an old location or a former CMS