Mar 13 - Time after time, I speak with prospects and customers trying to work out the fundamental details of how to best get their content on the Web. For most, it's solved by using a solid content and experience management system. But even with the best system in place, some organizations can't get out of their own way. That is because the management of the user experience is a complex science. It takes the creative and strategic mind of the marketer, combined with the cutting edge technical skills of developers and IT departments. And that is where most power struggles begin.
Blog Post Results for Tag 'marketing'
Mar 05 - "If I have to cook the dinner, why can't Ishop for the groceries?" - Bill Parcels
Even non-football fans can relate to that quote. Take control of your own destiny. Don't get sidelined by someone else's agenda, to do list, preferences, or priorities. Giving up control can cost you the win. Doesn't it go to follow then that marketers—ultimately responsible for digital marketing results—own the website and the tools that manage it?
Jan 07 - Sorry, I couldn’t avoid the cliche title. It seems nobody can. It’s safe to say that no recent technology term has infiltrated our vocabulary so quickly and abundantly. Everywhere you look, companies are offering products and services in “the cloud”. How deep into the clouds are you?
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